De Bovengrondse
How do you counter the growing taboo on abortion caused by the anti-choice lobby that is dominating the public debate on this topic?
answer
Give, for the first time, a loud and clear voice to the other side of the story. Making sure the media have a different narrative and visual available for their reporting.
Situation
Since 1984 you can legally get an abortion in the Netherlands. But compared to the generations that fought for this right, the public opinion amongst millennials on abortion has grown more negative. Feelings of shame, regret and guilt dominate the narrative.
This is caused by a growing conservative movement in Europe that make themselves heard loud and clear constantly. In the Netherlands you can find them protesting at the gates of women’s clinics and online. The anti-choice organisations cause confusion around people who choose abortion. Painting a false image of egocentrism and women who live with regrets for the rest of their lives. In the absence of a different narrative this anti-choice lobby has been dominating the media.
But there is a different side to this story. A side that is not often heard, because it didn’t have a voice yet. Scientific evidence has shown that the most common emotion felt after having an abortion is not shame but relief. ‘Abortion saves lives’. This activist campaign was developed with and for De Bovengrondse.
media
De campagne kreeg landelijke aandacht toen er werd gedemonstreerd tijdens ‘De week van het leven.’
