launching creativity with a capital c

Capital C is a hub for the creative industry in Amsterdam, located in what used to be the diamond exchange of the city. The building offers flex desks, office space and a number of fabulous event and meeting spaces designed by famous (and less famous) Dutch Designers.

problem

How do you communicate all of the above in a way that speaks to the established international creative industry, but without alienating the aspiring and young creatives?

solution

By focussing on the brutally honest ‘backside’ of creativity. The struggle that every creative (young, old, successful, failing) knows too well. The new Capital C identity shows that this creative hub understands the ways creative professionals work and procrastinate and that shows in all communication. The things that make you smile are usually the things you can relate to – be it a hectic deadline or staring at a wall for four hours to avoid starting work.